That it development out of gender-character re also-traditionalization creates a good stark disconnect in the Kazakh government’s said objective of gender equivalence
Female emails was in fact expected to be represented from inside the objectified and you will/or sexualized suggests than simply male letters, that have 76 per cent of all female characters searching objectification scores of 3 otherwise a lot more than (step one becoming virtually no objectification, 5 getting high objectification), whereas only 63 percent away from men characters obtained objectification countless 3 or above. Female characters have been also the just of these to get a keen objectification score of five, whereas no men characters was indeed ever demonstrated because really objectified.
Less than 8 % out-of women letters examined was depicted in the a situation out of expert, but men characters was basically shown during the positions away from power nearly 20 per cent of time. This could recommend that new gender opportunities from inside the urban Almaty a whole lot more closely user electricity and expert which have men.
Male characters was basically sometimes associated with the charm, however, most barely associated with the any other generally women attributes, such as for instance passivity, pastel color, trend, otherwise makeup
Remarkably, the newest density off usually male traits getting demonstrated in feminine letters wasn’t like the latest density away from usually women attributes are displayed for the men characters (get a hold of Shape 6). But not, women emails was indeed a lot more will represented since the possessing men traits, specifically those from step and you may LГ¦r mere her excitement, really works and you will providers, electricity and you will expert, and you will insufficient feelings. This means that that it’s a great deal more appropriate inside Almaty’s gender positions for females becoming such as for example dudes compared to dudes become such as for instance female. For this reason, apparently generally men attributes be more extremely cherished full inside the Almaty’s society than just usually feminine faculties.
My lookup indicated that Kazakh gender positions for the urban Almaty prescribe apparently tight advice for how both women and men is always to present their gender. Lady is actually represented as getting good value to their external looks and you can beauty, including thinness, trends, makeup, and you will accessories. Women are including illustrated as being inactive homemakers, instead of definitive and you can specialized businesswomen.
Meanwhile, the male is served with an increased work with its identity and you may profits than simply on the external appearance. Dudes would be sometimes thin otherwise muscle but are perhaps not recommended to spend far focus on their appearance if you don’t. Rather, the brand new mass media depicts dudes as being practical and you will effective breadwinners exactly who hold ranks out-of authority and you can fuel, both within occupation and their domestic. This type of gender jobs is critical to Kazakhstan’s article-Soviet nationalism and the growth of Kazakhstan’s federal label. My look results help most recent ideas you to now, in an attempt to forge a strong Kazakh federal term so you’re able to service the newfound freedom, the new Kazakh Condition have accepted a “(re)narrativization of the past” (Anagnost 1997; Werner 2009) one idealizes old-fashioned, nomadic, gender opportunities (Werner 2009).
Figure six: Maps depicting the fresh characteristics usually for the men and women letters for the Kazakh news. The preferred feminine faculties have been regarding additional appearance, particularly charm, due to the fact most common men qualities was indeed pertaining to way more inherent qualities, including fuel. Rather, it actually was significantly more popular for ladies becoming depicted having are not male characteristics compared to males getting portrayed having aren’t women characteristics.
A come back to such as for instance traditional, limiting gender positions produces a good gendered office inside area in which men are thought to be this new rightful management of one’s personal and you may governmental fields when you are ladies are all the more relegated towards personal, domestic areas. Financial reasons has actually contributed Kazakhstan to find better welcome in the West business by stating to champion gender equivalence, however the development of a distinct national term is also a good central authorities matter. It appears that the brand new Kazakh government possess, about for now, prioritized the national label strengthening more than their curiosity about after that West economic integration.
